Flabob Airport

AI-Powered Content Marketing Workshop
2027-04-21 - 2027-04-22 | McCormick Place, 2301 S King Dr, Chicago, IL, 60616, United States
This two-day workshop explores how AI-driven tools can enhance content planning, production, and measurement without sacrificing authenticity. Participants will learn how to build topic maps, create data-supported briefs, analyze user intent clusters, and structure content libraries that scale efficiently.
The workshop includes small group exercises, prompt-engineering guidance for content creators, and practical frameworks for mixing human editing with AI output to maintain a consistent brand tone. A special closing session walks through building an internal AI policy for your organization.
